i
This is a sample report using fictional data for demonstration purposes. Actual reports are customized to your business data and goals.
01Executive Summary
Strong growth month-over-month, driven by affiliate content and three hero products.
Total GMV
Rp 200M
▲ 66.7% vs Rp 120M
Orders
1,250
▲ 56.3% vs 800
Net After Ads
Rp 180.8M
▲ 65.9% vs Rp 109M
Ad ROI
10.26×
▲ 12.9% vs 9.09×
Average Order Value
Rp 160,000 ▲ 6.7%
This Month in 3 Points
Strong Growth
GMV increased by Rp 80M month-over-month, and ad ROI improved despite a larger budget.
Affiliate Dependency
Roughly 80% of GMV comes from affiliate creators — a major growth driver but a concentration risk.
Product Concentration
About 88% of GMV comes from Aurora, Nova, and Sienna. Strong performance, but high concentration risk.
02Revenue Channels
Where your GMV is coming from this month.
TL;DR
Video is the largest GMV source, and the vast majority comes from affiliate creators. LIVE and owned store channels remain significantly smaller.
Video
Rp 166.4M
83.2% of GMV
Product Card
Rp 12M
6.0% of GMV
Key Insight
Affiliate video alone contributes Rp 158.4M — nearly 79.2% of total store GMV. If top creators slow down, revenue will be directly impacted. Owned channels need to be strengthened as a counterbalance.
+
View Channel Breakdown Details
| Channel | GMV | Share | vs Last Month |
|---|
| Total Store GMV | Rp 200,000,000 | 100% | ▲ 66.7% |
| Affiliate | Rp 160,000,000 | 80.0% | ▲ 72.0% |
| Affiliate Video | Rp 158,400,000 | 79.2% | ▲ 72.2% |
| Affiliate LIVE | Rp 1,600,000 | 0.8% | ▲ 60.0% |
| Owned Store | Rp 22,400,000 | 11.2% | ▲ 60.0% |
| Store Video | Rp 8,000,000 | 4.0% | ▲ 60.0% |
| Store LIVE | Rp 14,400,000 | 7.2% | ▲ 60.0% |
| Product Card | Rp 12,000,000 | 6.0% | ▲ 33.3% |
| Other / Organic | Rp 5,600,000 | 2.8% | ▲ 40.0% |
Daily GMV by Channel
03Top Performing Products
The products driving revenue this month.
TL;DR
Aurora and Nova remain the primary revenue engines, while Sienna is the fastest-growing product this month. Milano needs attention as it declined the most.
#1
Gokka Aurora Bag
Rp 82M
41% of total GMV
▲ 95.2% vs last month
Hero Product
#2
Gokka Nova Bag
Rp 56M
28% of total GMV
▲ 100.0% vs last month
Hero Product
#3
Gokka Sienna Bag
Rp 38M
19% of total GMV
▲ 216.7% vs last month
Rising Star
Watch Out
Milano dropped 62.5% — the largest decline — and Bella also weakened by 16.7%. The top 3 products account for roughly 88% of GMV, making this concentration both a strength and a risk if any of them lose momentum.
+
View All Product Details
| Product | GMV | vs Last Month | Orders | AOV |
|---|
| Gokka Aurora Bag | Rp 82,000,000 | ▲ 95.2% | 500 | Rp 164,000 |
| Gokka Nova Bag | Rp 56,000,000 | ▲ 100.0% | 350 | Rp 160,000 |
| Gokka Sienna Bag | Rp 38,000,000 | ▲ 216.7% | 250 | Rp 152,000 |
| Gokka Bella Bag | Rp 15,000,000 | ▼ 16.7% | 100 | Rp 150,000 |
| Gokka Milano Bag | Rp 6,000,000 | ▼ 62.5% | 30 | Rp 200,000 |
| Top 5 Total | Rp 197,000,000 | | 1,230 | Rp 160,163 |
04Content Performance
Affiliate vs. owned content conversion analysis.
TL;DR
Using the same baseline (newly posted videos this month), affiliate converted 48 of 420 videos (11.4%) while owned content converted 3 of 18 (16.7%). Store content has a higher success rate despite smaller volume — an opportunity to grow a more controllable channel.
Affiliate Content
GMVRp 158.4M ▲ 72.2%
New videos this month420 ▲ 40.0%
New videos converting48 ▲ 60.0%
What this means: With only 48 of 420 new videos converting (11.4%), many affiliate videos aren't driving sales. Extract patterns from winning videos and use them as guidelines to improve new creator success rates.
Owned Store Content
GMVRp 8M ▲ 60.0%
New videos this month18 ▲ 20.0%
New videos converting3 ▲ 200.0%
What this means: Store content converts 3 of 18 new videos (16.7%) — a higher success rate than affiliate. Since it's fully brand-controlled with zero commission, increasing upload volume has strong upside potential.
Note
The comparison above uses an equal baseline: only videos newly posted this month and how many of them drove sales. On this level playing field, owned content shows promising conversion rates despite lower volume.
+
View Detailed Content Metrics
Affiliate Video Metrics
| Metric | Value | vs Last Month |
|---|
| Total videos | 3,200 | ▲ 14.3% |
| Newly posted | 420 | ▲ 40.0% |
| Converting videos | 210 | ▲ 40.0% |
| New videos converting | 48 | ▲ 60.0% |
| GMV | Rp 158,400,000 | ▲ 72.2% |
| Orders | 1,000 | ▲ 66.7% |
| CTR | 8.9% | ▲ 8.5% |
| CVR | 0.7% | ▲ 7.7% |
Store Video Metrics
| Metric | Value | vs Last Month |
|---|
| Total videos | 240 | ▲ 14.3% |
| Newly posted | 18 | ▲ 20.0% |
| Converting videos | 9 | ▲ 50.0% |
| New videos converting | 3 | ▲ 200.0% |
| GMV | Rp 8,000,000 | ▲ 60.0% |
| Orders | 50 | ▲ 56.3% |
| CTR | 6.2% | ▲ 6.9% |
| CVR | 1.4% | ▲ 16.7% |
Daily Video GMV Trend
05LIVE Commerce Performance
LIVE session contribution and momentum.
TL;DR
LIVE grew 60% to Rp 16M and is still dominated by store-owned sessions. Average session duration is under 3 hours, leaving room to extend broadcast time. Top affiliate LIVE hosts like Rani Live, Dinda Style, and Bella Bags are candidates for ad boosting during their sessions.
LIVE GMV
Rp 16M
▲ 60.0% vs last month
Share of Total GMV
8.0%
of Rp 200M total
Store LIVE
Rp 14.4M
90% of LIVE GMV
Daily LIVE GMV Trend
+
View LIVE Details
| Source | GMV | Share | vs Last Month |
|---|
| Store LIVE | Rp 14,400,000 | 90.0% | ▲ 60.0% |
| Affiliate LIVE | Rp 1,600,000 | 10.0% | ▲ 60.0% |
| Total LIVE | Rp 16,000,000 | 100% | ▲ 60.0% |
Store LIVE Performance
| Account | Gokka Fashion Official |
| Sessions | 20 sessions |
| Avg. Duration | 2 hours 15 minutes |
| GMV | Rp 14,400,000 |
Top Affiliate LIVE Hosts
| Host | Sessions | GMV |
|---|
| Rani Live | 6 | Rp 700,000 |
| Dinda Style | 4 | Rp 550,000 |
| Bella Bags | 3 | Rp 350,000 |
| Total | 13 | Rp 1,600,000 |
06Ad Performance
Budget scaled while maintaining efficiency.
TL;DR
Ad spend increased 74.5%, but attributed ad GMV grew faster at 97%. ROI improved from 9.09× to 10.26×.
Ad Spend
Rp 19.2M
▲ 74.5%
→
→
→
Net After Ads
Rp 180.8M
▲ 65.9%
Net after ads uses store GMV (Rp 200M) minus ad spend (Rp 19.2M), not ad-attributed GMV.
Most Efficient Ad Products
Key Insight
Ads scaled significantly without sacrificing efficiency, and hero products like Aurora and Nova deliver above-average ROI. This indicates that strong-performing areas still have room to be pushed further, as long as efficiency is maintained when budgets increase.
Attribution Note
Campaigns use GMV Max, so ad-attributed GMV may include organic sales attributed under TikTok's attribution methodology. This does not mean all business growth was purely generated by ads.
+
View Detailed Ad Metrics
Product GMV Max (PGM)
| Metric | Current | vs Last Month | Previous |
|---|
| Ad Spend | Rp 19,200,000 | ▲ 74.5% | Rp 11,000,000 |
| GMV | Rp 197,000,000 | ▲ 97.0% | Rp 100,000,000 |
| Orders | 1,230 | ▲ 75.7% | 700 |
| ROI | 10.26× | ▲ 12.9% | 9.09× |
| GMV after spend | Rp 177,800,000 | ▲ 99.8% | Rp 89,000,000 |
Daily Ad Performance Trend
07Recommended Action Plan
Prioritized next steps based on the data above.
TL;DR
Four key priorities for next month: lock in top affiliate creators, turn winning video patterns into creator guidelines, scale owned store content, and establish a consistent daily LIVE schedule.
1
Lock in Top Affiliate Creators
HIGH PRIORITY
Problem
80% of revenue depends on affiliate creators — if top ones slow down, GMV drops directly.
Solution
Secure your top ~10 affiliate creators for next month's campaign. Send them Aurora, Nova, and Sienna samples, and establish a consistent posting schedule.
Why
Aurora, Nova, and Sienna drive 88% of your revenue, but new video volume for these products is declining. Distributing samples to top 10 creators increases chances of new winning content emerging.
2
Turn Winning Videos Into Creator Playbooks
HIGH PRIORITY
Problem
Most newly posted creator content isn't generating sales yet.
Solution
Take 210 videos that converted, identify their hook patterns and formats, then create a 1-page playbook for all new creators. Compensate based on format adherence, not just video count.
Why
Of 420 new videos this month, nearly all failed to convert. Providing proven format examples increases the likelihood of new videos driving sales.
3
Scale Owned Store Video Content
MEDIUM PRIORITY
Problem
Store content converts 2× better, but you only posted 18 videos this month.
Solution
Target a minimum of 3 videos per day using winning formats. Self-produced videos have zero commission, meaning extra margin per sale.
Why
Store video CVR is 1.4% vs 0.7% for affiliate, so each store video generates more orders per impression — and without commission, margins are higher.
4
Establish Consistent Daily LIVE Schedule
MEDIUM PRIORITY
Problem
There were days with zero LIVE sessions, and revenue on those days dropped accordingly.
Solution
Set one daily LIVE slot at a fixed time, and invite 1–2 top affiliates to showcase hero products on-air. Ensure top affiliate LIVE sessions are boosted with ads.
Why
Days without LIVE produce essentially zero revenue from this channel. A fixed schedule plus ad support for affiliate LIVE keeps revenue flowing daily.
Ready for your own custom report?
This sample shows you the level of insight and clarity ABece Digital provides. We help TikTok brands understand what's happening, what to watch, and where to focus next.
Deep-Dive Audit
Comprehensive analysis down to product, campaign, content, LIVE, and affiliate levels.
Growth Strategy
Priorities, targets, resource allocation, and actionable execution plans.
Full-Service Management
End-to-end execution, monitoring, and continuous optimization of your TikTok presence.
Get Your Free Audit →